When I started my career in online marketing,
I wanted to use the best lead-generation technology available.
So I diligently combed the market for innovations.
But even after choosing technology,
I spent a lot of time reviewing the latest tech news to make sure I wasn’t missing anything.
It burned up a lot of hours — time I could have spent on my core business.
And it required a lot of mental bandwidth.
(There are only so many things you can focus on in a day.)
A friend noticed my dilemma and pointed me to GetResponse
She told me they had some new tools that would interest me.
She suggested that instead of constantly searching for innovations,
I should choose an innovative company and let them do the searching for me.
Believe me, I liked the sound of that. So I checked it out. She was right!
In recent years, GetResponse has come up groundbreaking innovations: